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Author: Eyal Eckhaus,
posted on6/24/2010,
in category "Logistics"
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this article has been read 23932 times
Abstract:
The increased competition and sophistication of consumer demand has forced companies to optimize operations. The company’s agility in response to consumer demand is key to its success, and the ability to predict the demand is critical for effective supply chain management. This article is the first in a series of four articles that outline popular techniques of forecasting demand, designed to meet the needs of both the student and the logistics professional. Purchasesmarte.com also provides some free hands-on utilities for experiencing these techniques.